Rob is an attorney hailing from New York City who recently relocated to Jersey City with his partner. His fondness for baking began when his mother handed him a pouch of chocolate chip cookie mix one afternoon during spring break at the age of twelve. It was then that he cultivated a profound affection for the art of baking. That simple act sparked his love for baking. Rob was immediately enamored with backing from scratch and has continued to do so ever since.
Rob managed to fit regular baking sessions in despite his hectic legal profession, particularly during his time in law school and college. He found that baking helped him unwind and reduce tension. He carried on his baking habit when he began working at a law company in New York City, giving his coworkers weekly treats like brownies, cookies, and babka. Rob decided to start a blog called Cinnamon Shtick to share his baking adventures with people after graduating from culinary school.
Rob's fondness for cinnamon and his friend's suggestion sparked the birth of his blog, Cinnamon Shtick. Rob even created a humorous logo and characters for his blog with the assistance of a buddy, giving his baking endeavors a lighthearted feel.