The blog is run by the cute couple Jess and Frank, and was created in 2010 during their five years in Bangkok, Thailand. The website focuses on celebrating healthy-ish, homemade food for real life, with recipes going through rigorous testing in their home kitchen before being published. Jess, with nearly a decade of experience as Chief Recipe Developer, has her recipes featured in popular publications, and her first cookbook is set to release in 2024.
Frank, a classic INFP, manages the overall site and content strategy, working behind the scenes as the official taste-tester and drink-pairing expert. The couple's dynamic in the kitchen involves Jess experimenting with various recipes, while Frank contributes to organizing their recipes which is more than one thousand, and shaking up their favorite cocktails at the end of long testing days.